Clean labels aren’t a trend anymore. They’re the expectation.
With growing regulatory pressure and consumer demand for recognizable, plant-based ingredients, artificial colors like Red 40 and Blue 1 are quickly becoming liabilities. At the same time, berries have emerged as a powerful solution—offering not only natural food coloring alternatives, but flavor, nutrition, and label appeal all in one ingredient.
The Smart Shift to Natural Berry Colorants
Sourcing berries is no longer just about availability—it's about insight.
Today's food manufacturers require more than transactional vendors. They need ingredient suppliers who understand the implications of shifting regulations, can troubleshoot formulation challenges, and offer perspectives that align with long-term strategies. This is where a well-informed partner becomes invaluable.
At Transpacific Food, Inc., we collaborate with manufacturers who aim to think ahead, not merely keep up. From forecasting and traceability to clean label formulation support, we work together to ensure teams stay agile, informed, and ready to move when the market does.
Why Natural Berry Colorants Are a Smart Move
Natural berry ingredients are doing more than replacing synthetic dyes—they’re adding value across multiple fronts. From regulatory safety to consumer trust, they deliver color with purpose. Here’s why food manufacturers are leaning into berry-based solutions:
Multi-functional: Berries act as flavor, function, and natural color—all in one.
Regulatory safe: Naturally rich in anthocyanins and polyphenols, berry colorants meet global compliance standards.
Consumer-trusted: Fruit-based ingredients increase brand trust and perceived product quality.
Formulation-flexible: Ideal for beverages, yogurts, confections, baked goods, sauces, and more.
What Smart Manufacturers Look For in a Partner
Choosing the right berry supplier isn’t just about sourcing—it’s about solving. Manufacturers need partners who offer consistency, insight, and speed in a complex, fast-moving space. These are the capabilities that matter most when clean label goals and innovation timelines collide:
Consistency and traceability in berry supply
Forecasting support to navigate market volatility and crop yields
Technical insight to troubleshoot formulation challenges
Education on trends driving consumer and retailer decisions
Speed and service that keep pace with your product development cycle
These aren’t extras anymore—they’re expectations.
